{"product_id":"subscription-revenue-tracker-for-dtc-brands-mrr-churn-ltv-and-cohort-retention-dashboard-in-excel","title":"Subscription Revenue Tracker for DTC Brands | MRR, Churn, LTV and Cohort Retention Dashboard in Excel","description":"\u003cp\u003e\u003cstrong\u003eYou're running hundreds of active subscribers but still pulling numbers from three different tabs and a gut feeling — and by the time you spot the churn, it's already a bad month.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTrack MRR, churn rate, LTV, and cohort retention for every subscription SKU — finally one dashboard that tells a DTC brand operator exactly where growth is happening and where customers are quietly walking out the door.\u003c\/p\u003e\u003cp\u003eYou launched subscriptions because recurring revenue was supposed to feel stable. But somewhere between Recharge exports, Skio dashboards, and a Shopify revenue report that never quite lines up, \"stable\" turned into \"I think we're okay?\" You're pulling numbers manually, your churn rate lives in a spreadsheet someone built six months ago that nobody fully trusts, and your LTV is basically a rough estimate you made in a Notion doc after a late night.\u003c\/p\u003e\u003cp\u003eYou have 200, 500, maybe 1,500 active subscribers across three or four SKUs — and you genuinely do not know which one is growing and which one is quietly hemorrhaging customers every billing cycle.\u003c\/p\u003e\u003cp\u003eThat's the problem this template was built to solve.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e**Meet the DTC Subscription Revenue Command**\u003c\/p\u003e\u003cp\u003eThis is a structured Excel and Google Sheets finance dashboard built specifically for DTC brand operators running subscription programs on Recharge or Skio. It is not a generic revenue tracker dressed up with a subscription label. Every input, every formula, and every output was designed around the real operational questions a subscription brand owner is asking at the end of every month.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e**WHAT'S INSIDE**\u003c\/p\u003e\u003cp\u003e**MRR Tracking by SKU**\u003cbr\u003eSee your Monthly Recurring Revenue broken down at the product level — not just a single blended number. Know which SKU is driving growth and which is contributing to a slow revenue leak. Watch MRR compound month over month so you can actually project forward with confidence.\u003c\/p\u003e\u003cp\u003e**Churn Rate Dashboard**\u003cbr\u003eInput your subscriber counts at the start and end of each period and the template calculates your churn rate automatically — by SKU, by month, and across your full subscriber base. Spot a churn spike the month it happens instead of three months later when you're explaining it to a board or a business partner.\u003c\/p\u003e\u003cp\u003e**Customer LTV Calculator**\u003cbr\u003eYour LTV is not your AOV times twelve. This template calculates a realistic LTV using your average order value, purchase frequency, and average subscriber lifespan so you know exactly what a subscriber is worth — and whether your acquisition cost is actually sustainable.\u003c\/p\u003e\u003cp\u003e**Cohort Retention Table**\u003cbr\u003eThis is the feature most subscription operators are missing. See month-by-month retention curves for each subscriber cohort so you can tell whether subscribers acquired in Q4 last year are sticking longer than the ones you acquired during your summer campaign. Different cohorts behave differently. Now you can see it clearly.\u003c\/p\u003e\u003cp\u003e**SKU-Level Subscriber Count Log**\u003cbr\u003eTrack active, new, paused, and cancelled subscribers across each of your 2 to 5 subscription SKUs. Stop guessing which SKU has the healthiest base. The data is right there.\u003c\/p\u003e\u003cp\u003e**Revenue Expansion and Contraction View**\u003cbr\u003eSeparate the growth that came from keeping existing subscribers from the revenue you lost to cancellations. This mirrors the MRR movement framework used by SaaS companies — now applied to physical DTC subscriptions so you can communicate performance cleanly to investors, partners, or your own team.\u003c\/p\u003e\u003cp\u003e**Monthly Summary Dashboard**\u003cbr\u003eOne clean view. MRR, subscriber count, churn rate, LTV, and net revenue change — all in a single tab you can screenshot and bring to a monthly business review without spending an hour compiling the numbers first.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e**WORKS IN EXCEL AND GOOGLE SHEETS**\u003c\/p\u003e\u003cp\u003eNo macros. No VBA. This template runs on standard formulas so it opens and functions fully in both Microsoft Excel and Google Sheets. If your team lives in Sheets and you prefer Excel locally, it works either way. No software subscription required beyond what you already use.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e**HOW IT WORKS**\u003c\/p\u003e\u003cp\u003e1. Download your file instantly after purchase — you get both the Excel (.xlsx) file and a Google Sheets setup guide\u003cbr\u003e2. Enter your subscriber counts, revenue figures, and SKU names — takes about 20 minutes to set up the first time\u003cbr\u003e3. Every dashboard, churn rate, LTV figure, and cohort table populates automatically\u003cbr\u003e4. Update it monthly in under 10 minutes and you always have a current financial picture of your subscription program\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e**WHO THIS IS FOR**\u003c\/p\u003e\u003cp\u003eThis template is built for DTC brand operators who are past the \"I just launched subscriptions\" stage and running a real subscriber base — typically 200 to 2,000 active subscribers across two to five product SKUs on Recharge or Skio. If you are tired of stitching together your subscription financials from platform exports and gut checks, this is the tool that replaces that entire process.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e**LICENSE**\u003cbr\u003eThis template is licensed for personal and single-business use. One purchase covers your brand. It is not licensed for distribution, resale, or use across multiple businesses.\u003c\/p\u003e\u003cp\u003e---\u003c\/p\u003e\u003cp\u003e**INSTANT DOWNLOAD — $22.99**\u003c\/p\u003e\u003cp\u003eNo waiting. No back-and-forth. Pay once, download immediately, and have a complete subscription finance dashboard running for your brand today.\u003c\/p\u003e\u003cp\u003eQuestions before purchasing? Send a message through Etsy and @bizgrid_co will get back to you quickly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e DTC brand owner running 200-2000 active subscribers across 2-5 subscription SKUs on Recharge or Skio\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy now:\u003c\/strong\u003e Subscription e-commerce grew 20%+ YoY but most brands still manage churn and MRR in ad-hoc spreadsheets while their 3PL and Shopify data sits siloed — a structured command center cuts CAC payback guesswork and surfaces at-risk cohorts before they cancel\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003e✓ Instant digital download\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ Works with Microsoft Excel (Mac \u0026amp; PC) and Google Sheets\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ No technical skills required\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e✓ Formulas and calculations already built in\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e📋 LICENSE:\u003c\/strong\u003e Personal and single-business use only. This template may not be resold, redistributed, or used to create derivative products for sale.\u003c\/p\u003e","brand":"BizGridCo","offers":[{"title":"Default Title","offer_id":52482974515480,"sku":null,"price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7134\/7480\/files\/DTC_Subscription_Revenue_Command_1_hero.jpg?v=1786014402","url":"https:\/\/bizgridco.com\/products\/subscription-revenue-tracker-for-dtc-brands-mrr-churn-ltv-and-cohort-retention-dashboard-in-excel","provider":"BizGridCo.","version":"1.0","type":"link"}