Yoga Studio Content Planner

Your classes aren't full because your marketing is scattered across sticky notes, a notes app, and a prayer.

Yoga studio owners: stop losing students to inconsistent marketing — this Content Command Center for Excel and Google Sheets gives you one place to plan, schedule, and measure every Instagram reel, email blast, and workshop promo your studio runs.

**Sound familiar?**

It's Tuesday. You meant to post on Monday. Your front desk person sent an email blast last week that had the wrong workshop date. One of your instructors is running her own promo on her personal Instagram — and it contradicts what's on your studio's feed. You have no idea if last month's new-student campaign actually brought anyone through the door.

You're not bad at marketing. You're trying to do it without a system.

This template is the system.

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**WHAT'S INCLUDED**

📅 **Monthly Content Calendar Tab**
Map every Instagram post, reel, story, and email for the entire month in one view. Assign content to a date, a platform, and an instructor or team member — so nothing falls through the cracks and no one doubles up.

📣 **Social Media Post Planner**
Plan your caption, content type (reel, carousel, static, story), call-to-action, and publish date before the week even starts. Includes a status column (draft → scheduled → published) so your team always knows where a piece of content stands.

📧 **Email Campaign Tracker**
Track every email blast you send: subject line, send date, list segment, and goal (new student promo, class pack sale, workshop fill, re-engagement). Stop guessing what you sent and when — see it all in one clean log.

🎟️ **Workshop and Event Promo Planner**
Running a sound bath? A new-student intro series? A summer challenge? Map out the full promotional timeline — from first teaser post to last-day email — so you're never scrambling the week before a big event.

📊 **Performance Tracker**
Log your key numbers: Instagram reach, story views, email open rates, class fill rates, and workshop registrations. See which content is actually filling seats — and stop spending time on content that doesn't convert.

👥 **Instructor Content Coordinator**
Managing 2–4 instructors who each have their own voice and schedule? Assign content responsibilities, track who's delivering what, and keep your studio's brand consistent across every platform and every teacher.

📆 **Weekly Marketing To-Do View**
Break your monthly plan into week-by-week action items. Know exactly what needs to be written, designed, scheduled, or sent each week — so marketing gets done in focused batches instead of reactive scrambles.

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**WHO THIS IS FOR**

This template was built specifically for the studio owner or studio manager who:

- Is running 15–40 classes per week across multiple instructors
- Handles their own Instagram, email list, and event promotions (or oversees a small team doing it)
- Is tired of last-minute posts, missed emails, and promos that don't land
- Wants classes to fill consistently — without burning out the front desk or themselves

If you've been doing your marketing on instinct and hoping it works, this is the structure you've been missing.

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**HOW IT WORKS**

✅ Purchase and instantly download the file
✅ Open in Microsoft Excel or upload to Google Sheets (no macros — fully compatible with both)
✅ Add your studio name, instructor names, and class schedule
✅ Plug in your content ideas for the month
✅ Share with your team and start executing — together

No complicated setup. No formulas to build. Everything is pre-structured and ready to use the day you open it.

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**WHAT MAKES THIS DIFFERENT**

Most content planners are built for solo creators posting for fun. This one is built for a real business with real stakes — classes that need to fill, instructors who need direction, and an owner who doesn't have four hours a week to spend figuring out what to post.

Every tab is connected to a business outcome: fill rates, workshop registrations, email engagement. You're not just planning content — you're planning results.

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**LICENSE**

This template is licensed for personal and single-business use only. One studio, one license.

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**DOWNLOAD INCLUDES**
- Excel (.xlsx) file — works in Microsoft Excel 2016 and later
- Google Sheets compatible (upload directly to Google Drive)
- Instructions tab included

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**Questions?** Message the shop — we respond fast and we're happy to help you get set up.

➡️ Add to cart and have your first month of content mapped out by tomorrow.

*Find more business templates at @bizgrid_co*

Perfect for: Yoga studio owner or studio manager running 15-40 classes per week across 2-4 instructors and managing their own social and email marketing

Why now: Post-pandemic studio recovery means competition from boutique fitness and on-demand apps is fierce — studios that post consistently and promote seasonal workshops outperform those that wing it; owners need a system that ties content output to class bookings and membership conversions, not just vanity metrics

✓ Instant digital download
✓ Works with Microsoft Excel (Mac & PC) and Google Sheets
✓ No technical skills required
✓ Formulas and calculations already built in

📋 LICENSE: Personal and single-business use only. This template may not be resold, redistributed, or used to create derivative products for sale.